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Eat Fresh TV Commercial


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THE CHALLENGE

To design a TV commercial to promote Subway’s low fat range featuring British Olympic athletes Anthony Ogogo and Holly Bleasdale.

THE IDEA

To tie in with the US TV advertising campaign and print ads, we filmed our athletes on greenscreen, developed a graphical visual landscape using the familiar Subway branding, before seamlessly compositing the footage and backgrounds together. Comparing their favourite subs for flavour, fat and calories the two athletes demonstrate their competitive spirit in the ad. The technological tongue-in-cheek campaign aired across all major broadcast channels in the run up to the Olympics.

  • TV Advertising
  • Motion Graphics
  • Concept Development

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Subway anthony Ogogo

Fantastic team work and excitement from day one! Great understanding of our brand and the brief, delivering a great digital campaign for Pepsi Max within a very tight deadline. Amazing partnership and collaboration. Thank you team Scorch.

PepsiCo

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