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Super Gel Campaign

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The Challenge

To create, produce and deliver a global TV advertising campaign for Rimmel’s new Super Gel nail varnish product.

The Idea

Rimmel’s latest innovation is two step nail varnish with a gel coating for a salon finish. Each step is shown using only a hand, which communicates both the ease with which it can be applied, and the level of long lasting finish that can be achieved.

Fast-paced and upbeat, the ad was well-received and helped to generate a buzz around the launch of the product on social media, with followers using the #gelpower hashtag referenced in the campaign.

  • Advertising
  • Video Content
  • Fashion & Beauty



Additional Content

What our clients say about us

The final production was of a very high standard indeed. It has been received exceptionally well within the Levi’s® business and is going a long way to help achieve the quite specific goals that creating this film would hopefully deliver.

Rhodri Evans, Levis

Recent Advertising Work