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The All-New Renault Megane GT


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The Challenge

To build awareness, relevance and consideration for the launch of the All-New Renault Megane with a specific focus on dramatically shifting brand perceptions for the Megane marque.

The Idea

By understanding the emotional aspirations and desired lifestyle of prospective Renault Megane buyers and overlaying this understanding with the class leading features of the All-New Renault Megane, we devised a compelling campaign narrative ‘Your Passion, Your Life’.

Juxtaposing the target audiences’ lifestyle aspirations with the experience of driving the car, including its class leading features, the Megane marque has been reborn.

  • TV Advertising
  • Cinema
  • Digital
  • Automotive

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