To build awareness, relevance and consideration for the launch of the All-New Renault Megane with a specific focus on dramatically shifting brand perceptions for the Megane marque.
By understanding the emotional aspirations and desired lifestyle of prospective Renault Megane buyers and overlaying this understanding with the class leading features of the All-New Renault Megane, we devised a compelling campaign narrative ‘Your Passion, Your Life’.
Juxtaposing the target audiences’ lifestyle aspirations with the experience of driving the car, including its class leading features, the Megane marque has been reborn.
What our clients say about us
Scorch have worked with us on several great (sorry, meant AMAAAZZZINNNGGG!!!) projects. They are great to work with, deliver on time, and are always ready to go the extra mile.Renault