To conceive, produce and deliver a viral video advert specifically aimed at social media for the launch of the new Renault Clio.
We were tasked with producing an entertaining, sexy and playful viral video whilst staying true to the Renault brand. Taking inspiration from the history of the Va Va Voom campaigns we conceived of a prank on unsuspecting members of the public whereby a test drive of the new Clio would result in a regular South London street being turned into a bustling Parisian suburb upon pressing the Va Va Voom button. Two ads were produced, one featuring female dancers and one with their male counterparts.
4 million views in first week.
Featured in The Drum, Brand Republic, Mashable, The Guardian, The Daily Mail & Marketing Week.
Award for Best Viral Campaign at Brand Republic Digital Awards.
‘VA VA VOOM’ – GUYS
‘VA VA VOOM’ – GIRLS
Scorch have worked with us on several great (sorry, meant AMAAAZZZINNNGGG!!!) projects. They are great to work with, deliver on time, and are always ready to go the extra mile.Renault