To produce a series of TV commercials to promote the New Look brand, and form a key part of their autumn/winter campaign.
Filming in two locations in Scotland over three days, we took in the splendour of Loch Fyne as well as parts of Edinburgh. The footage was then edited into five different commercials featuring boots, coats, knitwear, party wear and going out wear. Graphics highlighting the various offers were composited into the footage, which was then graded to produce a series of stunning commercials. They were aired over an eight week period throughout autumn/winter in the UK, on all major channels, including prime spots during The X Factor.
Behind the Scenes Images
From our first meeting with Scorch, they really understood our brand and where we wanted to go with the project, the brief was interpreted perfectly. The creative concepts were varied and all offered a different perspective, each one of them represented the brand but in its own individual way. They were clear on helping us decide the overall In terms of the production and operational side of the project, Scorch were completely in control at all times, highly organised and efficient and went the extra mile in terms of added value. We are delighted with the final film…I still cry when I watch The Language Of Love.strategy for the campaign as this was a completely unknown venture for us.Heidi Kenyon-Smith, La Redoute UK