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Branded Content


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THE CHALLENGE

To create a branded content campaign about how Nespresso has helped to grow South Sudan’s coffee industry.

THE IDEA

We developed a beautiful film about how Nespresso have helped South Sudan by rebuilding their vital coffee industry.

Produced as part of Nespresso’s ‘Positive Cup’ Campaign, the film, narrated by Nespresso brand ambassador George Clooney, is intended to be a thought-provoking piece of video content with a clear message of hope.

  • Brand Strategy
  • Branded Content
  • Digital Campaign

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Production Stills

nespresso south sudan man
nespresso south sudan cow
nespresso 2 man coffee beans
nespresso narrated by George Clooney
Nespresso smiling kids

From our first meeting with Scorch, they really understood our brand and where we wanted to go with the project, the brief was interpreted perfectly. The creative concepts were varied and all offered a different perspective, each one of them represented the brand but in its own individual way. They were clear on helping us decide the overall strategy for the campaign, as this was a completely unknown venture for us. In terms of the production and operational side of the project, Scorch were completely in control at all times, highly organised and efficient and went the extra mile in terms of added value. We are delighted with the final film…I still cry when I watch The Language Of Love.

Heidi - Head of Marketing, La Redoute UK

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