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Branded Content Campaign

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To create, produce and deliver shareable video content that showcases four elements of Mazda’s SkyActiv technology.


The phrase ‘Defy Convention’ forms the Mazda brand identity and was the starting point for our creative thinking. We devised that to show the agility and technology of the car, we would race a Mazda 3 against four dogs on a racetrack, with each breed of dog relating to a piece of SkyActiv technology. The complexity of the shoot was vast given the unpredictability of the dogs’ behaviour, the size of the racetrack and the challenges of the course that we set up, but we successfully delivered an array of content that informs, engages and exhilarates the target audience.

  • Online Video
  • Branded Content
  • Product Video
  • Sharable



Additional Content

Mazda advert dog water

Behind The Scenes

Mazda advert glass smashing
Mazda dog
Mazda car wheel spin

Fantastic team work and excitement from day one! Great understanding of our brand and the brief, delivering a great digital campaign for Pepsi Max within a very tight deadline. Amazing partnership and collaboration. Thank you team Scorch.


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