To create, produce and deliver shareable video content that showcases four elements of Mazda’s SkyActiv technology.
The phrase ‘Defy Convention’ forms the Mazda brand identity and was the starting point for our creative thinking. We devised that to show the agility and technology of the car, we would race a Mazda 3 against four dogs on a racetrack, with each breed of dog relating to a piece of SkyActiv technology. The complexity of the shoot was vast given the unpredictability of the dogs’ behaviour, the size of the racetrack and the challenges of the course that we set up, but we successfully delivered an array of content that informs, engages and exhilarates the target audience.
The final production was of a very high standard indeed. It has been received exceptionally well within the Levi’s® business and is going a long way to help achieve the quite specific goals that creating this film would hopefully deliver.Rhodri Evans, Levis