To create, produce and deliver an innovative, imaginative film that increases brand awareness of La Redoute and strikes a chord with the target audience of women 35-55, utilising the brand’s ‘French Style, Made Easy’ tagline.
Extensive research on the key demographic led us to discover that ‘love’ in a broad sense was our best entry point to create a shareable social video for La Redoute’s audience. It occurred to us that a lot goes unsaid between loved ones and wouldn’t it be great for a few people to show how they truly feel? Now we just needed our French twist…which came in the form of a Gallic gent who would be the initial proxy through which the messages of love are spoken. Et voila! The Language of Love was born…
The film received an EVCOM Silver Award for best branded content.
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"From our first meeting with Scorch, they really understood our brand and where we wanted to go with the project; the brief was interpreted perfectly. The creative concepts were varied and all offered a different perspective, each one of them represented the brand but in its own individual way. They were clear on helping us decide the overall strategy for the campaign as this was a completely unknown venture for us. In terms of the production and operational side of the project, Scorch were completely in control at all times, highly organised and efficient and went the extra mile in terms of added value. We are delighted with the final film…I still cry when I watch The Language Of Love."Heidi Kenyon-Smith, La Redoute UK