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The Challenge

To create fashion video content to sit on the Accessorize YouTube page that demonstrates the five different ways of wearing blanket and square scarves from the Accessorize AW14 range.

The Idea

Scorch decided to use stop motion animation techniques with fashionista style polaroids to showcase the latest AW14 Scarf Collection and how to wear them. As part of the online films we cut together ten Instagram edits and provided still images to feature in Accessorize stores across the UK.

  • Branded Content
  • Stop-Motion Animation
  • Concept Development

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From our first meeting with Scorch, they really understood our brand and where we wanted to go with the project, the brief was interpreted perfectly. The creative concepts were varied and all offered a different perspective, each one of them represented the brand but in its own individual way. They were clear on helping us decide the overall In terms of the production and operational side of the project, Scorch were completely in control at all times, highly organised and efficient and went the extra mile in terms of added value. We are delighted with the final film…I still cry when I watch The Language Of Love.strategy for the campaign as this was a completely unknown venture for us.

Heidi Kenyon-Smith, La Redoute UK

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