To create an emotionally engaging, shareable video to launch the new 7Up brand and visual identity.
With the urban knitting movement reflective of the new 7UP brand positioning ‘Feels good to be you’, we were tasked with filming Magda Sayeg – ‘the mother of yarn bombing’ – as she covered an entire London routemaster bus and then travelled around the city. With a cinematic, documentary style capturing the urban-knitted routemaster in all its glory as it journeyed around London and a constant emphasis on originality and creativity, we produced a unified visual and narrative language that corresponded perfectly with 7UP’s brand values and messaging.
"From our first meeting with Scorch, they really understood our brand and where we wanted to go with the project; the brief was interpreted perfectly. The creative concepts were varied and all offered a different perspective, each one of them represented the brand but in its own individual way. They were clear on helping us decide the overall strategy for the campaign as this was a completely unknown venture for us. In terms of the production and operational side of the project, Scorch were completely in control at all times, highly organised and efficient and went the extra mile in terms of added value. We are delighted with the final film…I still cry when I watch The Language Of Love."Heidi Kenyon-Smith, La Redoute UK