As announced in the marketing trade press yesterday, we are very happy to confirm that we have now been retained by Frylight, the innovative cooking oil spray owned by Dairy Crest. We were appointed as their new retained creative agency following a competitive pitch process at the end of 2015.
Scorch begins work as the retained creative agency
We have already started our work with the brand, assisting Frylight in a full communication strategy review ahead of the launch of a new advertising campaign later in 2016. In addition, and if you live in London, you may well have seen our London transport OOH campaign which positioned Frylight as the key ingredient need for “Flippin’ Easy” pancakes on Pancake Day.
— JCDecauxUK (@JCDecaux_UK) February 9, 2016
As well as the main advertising campaign, we will be developing other offline and online content throughout the year for Frylight. Paul Fraser, Managing Director of MH Foods at Dairy Crest, said:
“Scorch are a hungry, enthusiastic, multi-talented agency on the way up and we felt were a great fit for our rapidly growing, entrepreneurial company and a challenger, upstart brand like Frylight!”
Duncan Ramsay, our Chief Strategy Officer at Scorch London, added:
“Frylight is a fantastic brand with solid foundations and very strong growth potential. Writing the next chapter of the Frylight success story with the MH Foods team is already proving to be a fascinating and exciting opportunity”.
Keep an eye on future blog updates announcing our work with Frylight as it goes live later this year.