Video on websites
As technology gets better and download times get faster, website designers are now able to include more and more innovative ways to keep someone on their site. Webpage video has been proven to be one of the most effective ways to grab people’s attention; in fact it is the world’s fastest growing medium in history. However, with millions of websites to look at and people’s attention span measured in seconds, a good web page video has to be one that looks completely different to anything the viewer will have seen. Just having one person on screen talking for a few minutes isn’t going to cut it in today’s online society.
Many people make the mistake of trying to cram as much information into their web page video as possible, either by talking about lots of stats or simply by making a film that’s 20 minutes in length. We know this isn’t the right approach and we will work with you to ensure that the viewer not only watches the web page video in full, but decides that you are the company they want to use.
Landing page video
The most common use of video on websites is a landing page video. This is essentially the first thing the viewer will see when they go to your home page. Often people use landing page videos as a quick introduction to their company, how they can help, why they are different and so on. Tutorial films are another good example of landing page videos where the viewer is shown how to use the website, what each function does and how they can get the most out of it.
We will help you work out the best approach for your film, ensuring that your messages are simple and clear and delivered in such a way that the viewer understands what you do and is entertained in the process.