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Work for the same client
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Nokia
X-Factor Sponsorship
The Brief
To produce idents to launch a new phone from Nokia and to highlight it’s versatility.
The Approach
We worked alongside marketing agency Haygarth to produce ten short idents to sponsor ITV1's The X Factor and to link the programme into the commercials.
Working with 3D models of Nokia's 3250 phone we created multiple kaliedoscopic movements of the phone itself with headphones and speakers to emphasise the musical capabilities of the handset.