Related work

Work for the same client

The Brief

To develop a video showcase for Universal Music’s International repertoire of artists at an international music conference.

The Approach

We were asked to create this 8 minute video showcasing 14 of Universal’s rising international stars, with the aim of to selling the international repertoire to record labels around the world.

We fly into the Universal logo to reveal a video wall with hundreds of music videos playing. We then zoom in to see stats and facts about each artist and their repertoire. This gives the viewer an opportunity to fully understand Universal’s offering, whilst using a dramatic device to build excitement around the Universal label.