Video production from Scorch London

The Brief

To design and animate a video presentation to help launch Unilever’s new website and to show how and why it was created.

The Approach

Using the theme of organic growth and change, we devised a concept based on the idea that the new Unilever site was an evolution from it’s previous incarnation. Taking the style from the website design, we animated text to illustrate the voiceover and also took content pages from the new website to create a  world where we could show the viewer examples of the website  in action. We also interspersed feedback from staff and website contributors into the whole piece.

The result is an inventive and design-led film which has clarity and a sense of purpose, and shows the creativity of the new site, whilst covering all aspects of it’s content.

All in all they absolutely love it.

Graeme Rutherford, Playgroup