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The Brief

To design and create a title sequence ident for Sainsbury’s staff TV channel BTV.

The Approach

We used fresh fruit and veg to great polychromatic effect when we designed this mouthwatering sequence for purveyors of fresh produce, Sainsbury’s.

Using oranges, watermelons and red chillies coupled with the strong branding of the retailer we were able to come up with some slick and creative animation that is both striking and strongly brand-led.