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The Brief

To produce an online trailer to promote the launch of Samsung’s latest range of Blu-ray players.

The Approach

We took Samsung’s ‘Blu Button’ creative and turned it into a gleaming ball of light on the horizon that builds and gets closer to the viewer, before exploding into a fast-paced edit of recent films that are available on Blu-ray.

The trailer was designed to appear cinematic and ‘Hollywood’ in style right down to the over-the-top voiceover, whilst keeping the viewer in suspense about what is finally revealed to be Samsung’s latest Blu-ray player.