The Brief

To create a games trailer which showcases the new graphics capabilities and HD format of the latest version of the popular online game, RuneScape.

The Approach

We edited the old footage of the game and animated it into a graphical background with swords, ancient scrolls and medieval artifacts. We then transitioned from this into the new HD footage which was shown full-screen for the first time. The end result is a dramatic game trailer with strong branding, sound design and graphics which shows off the best features of the game.

We have placed the game trailer on Youtube and it has been viewed over 100,000 times already, great job guys, we are really pleased with the results

Adam Tuckwell, Head of PR, Jagex