Related work

Work for the same client

The Brief

Samsung wanted to promote their new purple phone, in partnership with Orange, and wanted a fun film to be shown at the launch, before it was formally introduced to the audience, using the concept of “Purple Power”.

The Approach

We took six models onto the streets of London, dressed in purple, carrying placards promoting “Purple Power”. Dancing, singing, running, the idea was to get the message out to as many Londoners as possible that purple was the new black. 

 

Love it. I've just sent the link to the clients... they'll love it

Gavin Martin, The Alternative