Related work

Work for the same client

The Brief

To grab attention and showcase the latest laptop from HP through 3D animation.

The Approach

We began with the highly technical challenge of building a complete photo-real 3D model of the laptop using only still photos. Once we had the model, we then animated it with a series of flowing orange lines, which serve to highlight the slickness and modernity of the design, whilst drawing attention to the ad.

The campaign then went live on consumer and business websites, resulting in an increased level of traffic to the new laptop microsite on the HP website.