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New Look

The Brief

To produce a series of TV commercials to promote the New Look brand, and form a key part of their autumn/winter campaign.

The Approach

Filming in two locations in Scotland over three days, we took in the splendour of Loch Fyne as well as parts of Edinburgh. The footage was then edited into five different commercials featuring boots, coats, knitwear, party wear and going out wear. Graphics highlighting the various offers were composited into the footage, which was then graded to produce a series of stunning commercials. They were aired over an eight week period throughout autumn/winter in the UK, on all major channels, including prime spots during The X Factor.