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Work for the same client

The Brief

To design a TV commercial to promote Michael Jackson’s Greatest Hits album.

Description

We came up with this explosive concept to really highlight the quality of the music and the videos in a format that would catch attention and really capture the scope of Michael Jackson’s music.

Each iconic video explodes into the next one in a spectacular shatter of glass. We go on to feature several of his biggest hits including ‘Billie Jean’, ‘Beat It’ and ‘Earth Song’. The ad led to sales in excess of 500,000 copies for the album, although the music has to be given some of the credit for such popularity!