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Work for the same client
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The History Channel
Logo animation ident
The Brief
To create an animated sting of The History Channel logo for use on tie-in computer games, online and in-game.
The Approach
We designed this highly atmospheric logo animation, using the logo as a starting point, we broke it up into hundreds of shards which slowly and dramatically come together to form the History Channel identity.
The strong metallic nature of the logo is reflected in the filmic treatment we created to produce an atmospheric piece of broadcast brand design.