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Work for the same client

The Brief

To create an online ad as a call for entries into a short-film competition sponsored by HP.

The Approach

We filmed a free runner in HD leaping about on various London landmarks whilst we all looked on in amazement as to how he failed to injure himself, or even make any mistakes at all. We then composited and tracked 3D captions into the shots, added a dark electro soundtrack, and finished the film off in a grading suite with the lovely people at The Look. The concept of the ad was to catch the attention and interest of the target audience and to inspire them to create something similar.

To be honest we are really proud! Thank you for the good job you did!

Bastien Frediani, Publicis