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Work for the same client
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The Brief
The second in a series of animations for HP, designed to unveil the new laptop and highlight the chrome finish.
The Approach
We took our 3D laptop model and animated it rising out from a bath of liquid metal to reveal itself in all it’s glory as the metal drips and runs off the keyboard.
The final ad was initially shown online on consumer and business websites, but was additionally re-versioned into 8 different sizes and formats for digital outdoor advertising on the London Underground, digital billboards and 80ft advertising screens in Manchester and Glasgow.