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The Brief

To design and produce a 30 sec TV and web commercial for house music label, Defected Records

The Approach

Using video footage taken from Defected's events around the world and elements from their illustrative album cover, we created this fun and funky ad.

Using slick motion graphics and a quick paced edit, it is an exciting journey through the Singapore house music scene and is aimed at taking Defected's TV and online video presence to the next level in terms of branding, style and quality.