Related work

Work for the same client

The Brief

To create a commercial which promotes The Banker website and encourages uptake of their subscription offer.

The Approach

Taking The Banker brand as a starting point, we created a futuristic landscape featuring financial instruments and measures including bar graphs, pie charts and coins. Using these elements we maximised the 30 sec spot by covering all the key features and benefits of the subscription offer without compromising on the pace and quality of the ad. The result is a glossy, high impact commercial, the fifth ad in a series we have produced for the FT, which is now airing on all major international news channels including CNN, Bloomberg and CNBC.