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The Brief

To produce a TV commercial that positions the Elephant Atta brand as a mainstay of southern asian households in the UK.

The Approach

With plenty of art direction and a strong cast, working with Media Reach, the team developed an authentic southern asian household look and feel, and created a narrative based around the chapatti-making process.

The ad was a great success leading to an increase in brand recognition for Elephant Atta.

Just a quick note to thank each and everyone of you for the great work you have done for us on EA TVC. I hope we will continue to work together on many more projects in the future.

Media Reach