Video production from Scorch London

The Brief

To produce a TV commercial to increase brand awareness for Deep Heat and to demonstrate graphically how the product targets muscular pain.

The Approach

Filming an athlete on a Phantom camera at 1000fps, we were able to create a highly stylised look for the ad and create changes of pace throughout to help show the product in action.

Visual effects were added throughout including muscular definition, and the interior of the injured muscle. Flow lines to show the speed and flow of the athlete once the pain has diminished were also added both in front and behind the athlete.

The result is a stunning commercial which highlights the benefits of the product in a very clear way. The ad is now airing on all major channels across the UK and Ireland.