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The Brief

To design a promo for Lego to show how they have evolved into a games company.

The Approach

Working with Maverick, we created an imaginative 1 minute graphic sequence for to demonstrate Lego’s evolution into a big games industry player. We took a classic 80’s games graphic-style and applied it to a series of key messages about Lego's evolution, whilst using iconic 1980's games together with Lego's unique brand.

The video is a perfect example of getting the message across in a fun and simple way. It wowed viewers for two weeks at the E3 computer entertainment show in Los Angeles.