Video production from Scorch London

The Brief

To produce a quirky television commercial to highlight Vectone's 'Chilli Talk' cheaper calls promotion.

The Approach

Our approach was to demonstrate to the viewer how annoying and fiddly it is to be endlessly swapping SIM cards and remembering special access numbers when it is so simple to just use Chilli Talk for your international calls.

With an offbeat stop-frame animation style, we see our model enjoying a typical summery scene in a London park, when suddenly she is surrounded by numbers and sim cards, bouncing around and getting in her way. We then move into a smoother filmed look, and the mayhem is replaced by calm, as she gets out her phone and makes a call which continues right through the night and into the next day. This highlights how with Chilli Talk she can now talk for as long as she likes for free.

The whole ad was filmed on greenscreen, with the background park and animated elements filmed and added separately afterwards. The creative challenge and tight deadline made for an exciting project and a hugely satisfying end result.