Video production from Scorch London

The Brief

To produce a classy opening film, for the Macy’s sponsored Glamorama 2006 fashion event in Chicago & Minneapolis, featuring Beyonce as the presenter.

The Approach

After being filmed in front of a green screen by a production team in the US, we immersed Beyonce in a sparkly world of glittering extravagance. We duplicated her, moved her about and generally chopped and changed the different shots to produce a cohesive film that tells the story of the Glamorama event. The result is a beautiful video that highlights both the fashion and charity aspects of the show to powerful effect.

Really gorgeous and amazing – especially given the amount of time to shoot and post it... a SUPER fabulous job ...  The final video is fabulous.

US Events Co-ordinator, Macy’s