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You have 5 seconds to comply…

Five seconds. That’s the time some pieces of video content have to gain a viewer’s attention. It’s not a lot. You’ve got to create something pretty captivating to keep viewers from clicking on to their desired destination. Evian’s ‘Baby & Me’ did it well… More

Categories: Commercials, Opinion, Viral
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How to create compelling video content


Whether you are a business with a multi-million pound turnover, or just a start up, you should know that your customers will be spending a large chunk of their day online (every month over 6 billion hours of video are watched on YouTube). More

Categories: Opinion, Viral
christmas-tv-commercialschristmas-tv-commercials

Christmas Commercials


Unfortunately for all those Bah Humbugs out there, today’s blog post is centred on the twinkly and festive theme of Christmas. As the resident Christmas fanatic at Scorch, this is easily my favourite time of year! More

Categories: Commercials, Opinion
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How to write the perfect creative brief

When I was working as a Development Producer, a BBC Three commissioner briefed me on their requirements, “We’re after something polemic and entertaining, something that really speaks to that 16-26 sweet spot of our demographic.” More

Categories: Company, Opinion
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How to get a job in video production

As a creative video production company, we get inundated with job applications from a wide variety of people. Young graduates looking for their first big break right through to DOP’s with 30 years experience. . More

Categories: Company, Jobs, Opinion
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Scorch moves to Frith Street

Production Company Scorch London has just completed their second move in as many years, taking over 3,000sqft of prime space in Frith Street, Soho. With exposed ceilings, wood floors and a colour scheme to warm the coldest of days, Scorch has grown up as a company and now has the space to spread its wings and build on its talented staff of twenty. More

Categories: Company
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“We’d Like to make a Viral Video please”

Client: “We’d like to make a Viral Video please”

Would you? I’ve lost count of the number of times over the last few years that a company has phoned us and proudly asked if we could help them to create a viral video for their brand. More

Categories: Opinion, Viral